What is a publisher catalog?

A publisher catalog is a systematic record of available books for sale by a publisher from a single page to a pamphlet to an entire book. The objective of publisher catalogs is easily tied to advertising and the impact of literature facilitating change in the publishing industry and popular culture.
From introducing new book editions and book fairs with early trade catalogs in the 17th century to the development of the mail-order catalog industry in the 19th-century to the standardization of books listings in the 20th-century, publisher catalogs have been developed for centuries with the purpose of sharing books.


A publisher catalog recently caught my eye in the Irving Wallace papers. A Bantam Books fall 1979 trade paperback edition catalog is comprised, cover-to-cover, of illustrations and artwork. The illustrations include The Martian Chronicles written by Ray Bradbury and illustrated by Ian Miller, and Urshurak written and illustrated by the Brothers Hildebrandt.
The publisher catalog is an interesting find in an archive providing insight into what books were deemed worthy of print, how publishers promoted materials to readers, and what the public was looking for. In this instance, the publisher catalog becomes noteworthy item in and of itself as an amalgamation of captivating illustrations.
Stay tuned, Chelsea Fox
Works Cited
Kosovsky, Bob. “Guide to Music Publishers’ Catalogs: What Is a Music Publisher’s Catalog?” Research Guides. The New York Public Library, January 30, 2023. https://libguides.nypl.org/musicpublisherscatalogs.
Romaine, Lawrence B. A Guide to American Trade Catalogs, 1744–1900. Dover, 1990.