Now, more than ever, we can ask, “Is it live, or is it Memorex?”

Ella Fitzgerald was the spokesperson for Memorex Recording Tape Company in the 1970s, appearing in print and television advertisements. The Chicago ad agency Leo Burnett developed this campaign in 1970. As a commemoration of the success of this campaign, Memorex held an Awards party for Fitzgerald in Los Angeles on April 6, 1977. The “one of a kind Champagne Goblet” that she received on that day was featured in a Smithsonian Museum artifact highlight video for the “Ella at 100 exhibit in National Museum of American History.”

In the Irving Wallace papers’ biographical photographs, I came across an image of Wallace and Fitzgerald at that Memorex Awards Party! In another image, Wallace signs a copy of The R Document. And in this image, Fitzgerald and Wallace raise two shattered glass awards in celebration. But I am left wondering why there are two “one of a kind Champagne Goblet” and how Irving Wallace might have been connected to this campaign.
Stay tuned, Chelsea Fox
Work Cited
Hasse, John Edward. “Ella Fitzgerald’s one of a kind Champagne Goblet.” Smithsonian Music: Music Video. Smithsonian, March 2018. https://music.si.edu/video/ella-fitzgeralds-one-kind-champagne-goblet
Mercer, Michelle. “The Voice That Shattered Glass.” All Things Considered. NPR, September 3, 2019. https://www.npr.org/2019/09/03/749019831/the-voice-that-shattered-glass




















